Methodology

How AppsWorth estimates SaaS value.

AppsWorth V0 uses deterministic rules rather than asking an AI model to invent a valuation.

Current model: AW-V0.3-2026

Valuation model

The current model starts with annual operating profit and applies an adjusted valuation multiple.

Annual operating profit × adjusted multiple = estimated value

The multiple is adjusted using growth, churn, customer concentration, founder dependency, business maturity, and acquisition channel.

AppsWorth Score

25Financial quality
20Growth
20Retention
10Customer diversification
15Founder independence
10Business maturity

Why AppsWorth shows a range

Small SaaS businesses do not have one objectively correct exit price. Buyer appetite, deal structure, quality of records, strategic value, and negotiation can all affect a transaction.

AppsWorth therefore reports an estimated range rather than artificial precision.

Improvement scenarios

Potential value after improvements is a deterministic scenario, not a prediction. AppsWorth moves selected actionable metrics toward predefined target thresholds and recalculates the valuation multiple.

It does not assume additional profit unless the founder actually enters higher profit in a future assessment.