Understand the earnings.
Revenue, profit and owner earnings tell different stories. Reconcile them before choosing the lens that fits your business.
For micro-SaaS founders
Your business.
A clearer picture.
A better next move.
Before you ask what your SaaS is worth, understand what makes it valuable. Earnings, recurring revenue and the work only you can do.
In development. Market valuations are not currently available.
Clarity before a price tagBuilt around earningsGrounded in evidenceDesigned for founder decisions
Know what matters.
Know where to focus.
AppsWorth is developing an earnings-first approach to help founders make sense of the business behind the subscription revenue.
Make the risks visible.
Churn, customer concentration and founder dependency are prompts for closer review. They are not automatic dollar discounts.
Prepare with intention.
Clean records, transferable operations and explicit assumptions give you a stronger foundation for a future buyer conversation.
A more thoughtful starting point
Good questions.
Before big decisions.
Our vision: know what your SaaS is worth. Know what to fix before you sell.
Where we are today
See what’s being developed This public website shares our approach and educational content. Financial tools are under development; validated market valuations are not available. There are no accounts or financial submissions here.
Separate revenue from earnings.
Start with a consistent period and the actual cost of running the business.
Ask what transfers to a buyer.
Consider owner labor, recurring revenue durability and concentration on a consistent basis.
Make uncertainty explicit.
Missing evidence calls for better questions, not a more precise-looking estimate.
Start with financial clarity.
A short guide to the earnings language founders encounter when preparing for an exit.
The founder’s field notes
SDE isn’t EBITDA.
And neither is your sale price.
Understand the role of owner compensation, replacement costs and earnings adjustments before comparing multiples.